Not to be confused with the BDA (the Business Decision Appliance aka the "PowerPivot Appliance") this latest appliance is targeted at data warehouse workloads and follows the Fast Track Data Warehouse principals.
This is great move, and I think they have the sizing just right; Approx. 5TB-8TB of compressed user data (depending on your achieved compression ratio) will cater for a decent proportion of the warehouses and data marts in operation today.
The announcement appears to focus on the fast deployment (they claim it can be installed and configured in around 10 minutes), and that's pretty impressive but I'd like to know what other appliance specific value they have added to the overall package. After all, installation and configuration of the appliance is just the tip of the iceberg. I've been lucky enough to be involved in a Fast Track Data Warehouse implementation so I have a couple of ideas (some of which we've implemented) that I'd like to see baked in to a Data Warehouse Appliance offering: